Immersive journalism is a development of the late Hunter S. Thompson’s ‘gonzo’ style, which revolutionised mainstream reporting and continues to do so.
In Immersive journalism, the writer makes no attempt to distance himself from the action; instead he attempts to get as close to the events going on around him and to the people he is writing about as he can. He is inside the aquarium swimming with the angel fish, not outside it looking in. But this remains journalism; he is always a reporter. It’s just that he himself is at the centre.